A passion for shoes

A dehumidifier of the TTK S series in a wardrobe
Ballerinas, sneakers, boots, sandals, peeptoes, stilettos – the women among our readers will know the problem: whether they are intended to be comfortable, practical or quite simply stunningly beautiful, if there’s one thing you can never have enough of it’s got to be shoes!  Yet once you’ve bought them, there never seems to be enough closet space to accommodate the whole collection. Maybe that’s because in the course of a life-time the average woman will accumulate around 200 pairs of shoes – and that’s only a rough estimate!

And of course these little treasures will want to be stowed away properly …

First of all, it is important to not just pile up all your shoes into an enormous heap or simply chuck them into a huge cardboard box. This is not only a rather confusing and messy way to store your shoes, it also inevitably leads to ugly marks and bumps, especially with the most sensitive models. Wooden shoe stretchers are a great help when it comes to preserving the original form of your favourite shoes as long as possible, especially if they have been neglected over a longer period.

But can you just put your shoes in the wardrobe? Doesn’t that – well – smell?

The biggest problem concerning the storage of shoes is that no matter how often you wash your feet or how much foot deodorant you use, you can’t stop certain smells from evolving. But who would want such a smell to spread to their freshly washed laundry? The reason for the typical, slightly musty smell of shoes is mostly moisture, and if they are not dried sufficiently, they can quickly take on a rather unpleasant smell. If you have been wearing your shoes all day, you should therefore make sure that you air them well afterwards. And if they are soaked from the rain, you should dry them thoroughly for at least 48 hours before putting them back into the closet. High levels of humidity can easily lead to unpleasant smells developing  in your wardrobe – smells which linger in clothes and which are extremely hard to get rid of, even when you bring on the big guns like lashings of perfume and room scent to cover them up or drown them out.

One of the best and most efficient ways of combating excess humidity in small rooms or walk-in closets is to install a dehumidifier. A basic model, like the TTK 30 S for example, is most well-equipped to do the job. These ultra-compact appliances are not only really economical, they are also particularly well suited for continuous operation in small and heated rooms.

And as soon as you’ve got the problem of high humidity under control, then there is nothing to stop you from having a nicely orderly closet… because is there anything that could possibly be more delightful than having all of your favourite items of clothing lined up beautifully in one place? Apart from yet another pair of shoes, maybe …

Happy Birthday, Trotec24!

Happy Birthday - Trotec24 turns 3

Yesterday was a very special day here at the Trotec Headquarters: The Trotec24 Online Shop turned 3! We took that as an opportunity to celebrate our shop – an ambitious project that was launched January 25, 2008.

When the decision to start selling our products online was made, there were many sceptics. People doubted that in our field of business, with the majority of our customers being business clients, online was really the way to go. And although the Trotec Group offers a broad range of highly specialized, individual product and service solutions which traditionally require a considerable amount of service and consulting, we have ventured that step.

Because we have always believed that we can add even more to the service you experience when purchasing our goods.

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Fighting off winter – but without carbon emissions!

Street cafe with electric heaters

I don’t know, is it just me? The wet and cold weather triggers in me an uncontrollable desire to escape the winter weather and go somewhere else – somewhere nice and warm preferably. The last vacations feel like ages ago, and I get itchy feet by the mere thought of summer, sun and beaches. Yearningly, I think back to those times when, sitting in a nice street cafe, you could at least pretend that the summer vacations weren’t over just yet…

But this is becoming increasingly difficult…when you go out these days, you invariably end up having to squeeze into already packed bars or smoky pubs – and this doesn‘t really help with the holiday mood. This is probably the reason why pubs and restaurants with outside facilities are always a lot more popular than others which do not offer that option. And pub owners up and down the country are trying to combat the biting cold with woollen blankets, hot beverages and mushroom heaters in order to attract more customers. But have you ever thought about what the avoidable luxuries of sitting outside in the middle of winter do to our environment?

I know, this is probably one of the very last things you’ll want to think about in such a cosy moment. But did you know that every single one of these mushroom heaters emits as much CO2 as a compact car? In reaction to these statistics, more and more cities all over Europe are thinking of banning or already have banned the patio heaters and the extra carbon-emissions they produce.

But fortunately this doesn’t mean that we all have to give up the Mediterranean atmosphere for good. Electric heaters are a good alternative when it comes to simulating sunnier climates – they also keep you warm and cosy, but without the harmful carbon-dioxide emissions.

And if on top of that the restaurant also switches to green electricity, both customers and the owners have already taken a large step towards reducing their carbon footprint. Cheers!

New Year’s resolutions

And again another year is drawing to a close. Many people take that as an opportunity to draw balance: What did the past twelve months bring? Did we achieve the goals we set ourselves? Did we manage to stick to the resolutions we made last year around that time of year? What do we want to achieve in the year to come?

New Year's resolutions at Trotec

For me personally, 2010 has been an extraordinarily eventful and exciting year. I graduated from university, found a job which really exceeds all my hopes and expectations and which allows me to do everything I enjoy most, I get to learn a lot of  interesting things every day and I get to know all kinds of people. I really cannot complain this year – and can only hope that this run of good luck will also continue in 2011!

For our company, this last year has been equally packed with new developments and exciting events. We have continued to grow and expand, have found a lot of new colleagues to support the team and we have entered new markets. We moved into a new building, broke new ground in terms of the social media activities we engage in and we have managed to incorporate both the blog and the whole online presence of the Trotec Group under one roof. We have come very far, yet there is so much more to come…

Because whether it is in personal life or in the world of business, if you don’t go forward, you invariably go backwards. This is why we will continually strive to make our website even more informative and your shopping experience with us even more comfortable. To make your way of contact more direct and our communication with you more personal. These are our resolutions for the next year…and what are yours?

We wish you all the best for 2011! May the new year be filled with joy and happiness for you… and may all your New Year resolutions eventually become reality!

Online shopping? Sure thing!

Doing your shopping online has some undeniable advantages. You can do it anytime, anyplace, without even leaving the comfortable warmth of your home or diving into the jostling masses of Christmas shoppers in the city centres and shopping malls. Very comfortable. And not to forget: The variety of products on offer is incomparably bigger than in any physical store, and the WWW allows you to compare prices from all around the world. Easy.

But how do you know that you really get what you pay for? The anonymity of the internet favours trickeries of all kinds, and the cases in which an unsuspecting customer is fooled out of his money are becoming, regretfully, more frequent each day. But fortunately, there are some straightforward ways you can find out whether an online shop in trustworthy or not – even before you place an order.  

An easy, yet very effective step towards checking the integrity of the shop you are dealing with is to just type the address of the webshop into a search engine. If complaints of unsatisfied customers or fraud warnings appear among the first results, this should make you cautious, at the very least. Also, you should always know who exactly you are dealing with. The legal notice ought to give you all the information you need concerning the owner of the company, including the physical address, telephone number and place of jurisdiction. Any reputable company should state a real address, and not just some anonymous POB, and be on call during regular office hours.

The most reliable hint, however, is the judgement of an unbiased authority. Trusted Shops is the leading organization for the accreditation of online shops in Europe, and their “Seal of Confidence” is about the highest distinction any shop can get. Because there are more than a hundred individual criteria you have to fulfil before your shop is even considered for such a seal. Because the experts from Trusted Shops verify on a regular basis that the high quality standards the consumer expects are constantly maintained. Because they do not only give their seal of approval, they also offer an extensive  buyer protection and customer service.

This makes sure that you – the customer – are always on the safe side when dealing with a certified shop. Like ours: Trotec24 proudly presents its new and hard-earned Seal of Confidence, which from now on shows our new customers what our regular customers already know: We live up to our promises. And that’s a promise.

Why don’t you come and see for yourself? Visit the Trotec24 online shop

We warmly recommend: It’s time for the Christmas market again!

Electric heaters to fight off the cold at German Christmas Markets
These days are certainly among the coldest first days of December since the beginning of the weather records – at least that is what they say in the weather forecast here. Now, who in their right mind would take that as the ideal opportunity to spend hours and hours outside, walking through jammed aisles and freezing their tails off? Well, we Germans do…

There is hardly a thing in winter that we look forward to as much as to our beloved Christmas markets. It is a tradition that goes back over 600 years in history and it has become one of the central elements of our Christmas culture. But also in other countries the “German Christmas Markets” are becoming increasingly popular. In Birmingham, Manchester or Edinburgh you can find such markets, and even Chicago or Denver have their own version of this traditionally German advent custom. The festive atmosphere, evoked by lush decorations, festive music and the illumination of the winter scenery, attracts people of all ages to stroll across the market, admire the diverse products the stall-holders have to offer and feast on seasonal specialties like gingerbread or roasted almonds. And, of course, the mulled wine – or glühwein as the locals like to call it – which is, by the way, the best remedy to fight off the biting cold.

But those of you who have to endure all day in the stalls, selling food or artisan craftwork to the jostling crowds, will need another solution to that problem. How about an electric heater? These convenient little devices keep you nice and warm in your market stall, so you can enjoy the atmosphere without getting frostbite or catching a cold. For this is probably the last thing you’ll need for Christmas…

For only €65.39 you can get yourself a super compact heater so that you are well- prepared for the Christmas market and any other outdoor activity … in the Trotec24 online shop!

There’s just no way to overcome a deep-rooted prejudice – is there?

Overcoming deep-rooted prejudices against craftsmen by using professional equipment

The craftsmen among our readers will know what I mean when I say that some of their customers still have some pretty outdated preconceptions with regard to their craft. But who on earth was this one particular craftsman – so unreliable, so clumsy and so inconsiderate – that even today craftsmen of all trades are still having to suffer the consequences?

When people call a carpenter, a painter or a tiler, they already have an image in their mind’s eye of utter chaos, noise and dirt and a total invasion of their privacy. Good service, respectful behaviour and up-to-date equipment are often not among the first things that cross the customers’ minds when they think about a craftsman’s pending visit … But this is exactly where you can benefit from this mess! Living up to high expectations is a hard thing to achieve – today’s customers are becoming harder and harder to please. But to exceed all expectations can be so easy when you amaze the sceptics among your customers with involvement, professional behaviour and friendly and accessible manners. And what is best of all: a satisfied customer is much more likely to recommend you to neighbours and friends!

Apart from such obvious things as punctuality, reliability or outward appearance, there is nothing that can make a deeper impression than professional equipment. And it doesn’t have to cost a fortune, because even a small investment can make a really big difference. Fumbling around with a folding rule, for example, can be make people look quite inept and it can be time-consuming, too – especially with a customer breathing down your neck while their trying to protect their valued possessions from potential harm. Yet it could all be so much easier: The BD15 laser distance meter can save you a lot of trouble and your customer from becoming a of bundle nerves. And one there’s another thing you can be certain of: whenever you use a state-of-the-art folding rule 2.0 you are showing your customers that you are keeping up with the times!

So no matter when or where the myth of the unreliable craftsman evolved – it’s about time to do away with it for good. But who am I telling … your customers will know that already!

The sweet smell of summer

dehumidifiers to help you get rid of the musty smell in your laundry roomAutumn is here at last. You need only look at the calendar – or out of the window. So make the most of the last sunbeams. The days are getting shorter and shorter – and the weather isn’t going to get any better!

During the darker autumn and winter months, we all miss the warmth, the vibrant colours and the very unique smell that we all associate with summer. Freshly mown grass, sun lotion or the smell of fresh laundry can all evoke that summer feeling and light up any gloomy autumn day. But clothes which can no longer hang out to dry in the sunshine and have to be dried in a damp laundry room can often develop a lingering musty smell. No matter what detergent you use, a moist indoor climate is bound to frustrate any effort to maintain a “fresh summer breeze” throughout the long winter months. Laundry rooms in particular are prone to such problems because of the extra humidity which comes from the washing machines and spin dryers. This can quickly result in damp clothes, ugly stains on walls and an unpleasant musty smell. These early signs call for immediate action, because this can easily lead to mould forming, especially in smaller rooms with insufficient ventilation. A dehumidifier can help you to control the indoor climate and create the conditions you want while working against high levels of humidity and preventing mould and that particularly pungent smell that goes with it.

Comfort air dehumidifiers like the TTK 70S and the TTK 75S, for example, are ideal for everyday use: the ultra compact devices fit in any nook or corner and are able to maintain constantly low levels of humidity in just about any room. At the same time, the built-in air filter makes sure that the air in the room is clean and free of  dust, pollen and pet hairs – which is a relief, and not only for allergy sufferers!

And because winter is already well on its way, TROTEC has three campaigns with bargain-priced dehumidifiers in store for you…

So it’s goodbye summer, roll on winter!  And a perfect indoor climate all year round – with air conditioners, humidifiers and dehumidifiers from Trotec. The company that cares.

Plenty of room for new ideas

The new Trotec Building

There are times when you just have to think big: Driven mainly by the success of our dynamic expansion over the past years, we have managed to get on board a lot of great people here at Trotec. But to be honest, it was starting to get a little bit overcrowded recently…

There was no way that we could ignore it any longer: our traditional headquarters at Grebbener Strasse 7 was bursting at the seams. Especially in the course of our internationalization and the consecutive entering of the French, Turkish, Polish and Chinese markets, the number of employees has grown immensely. The extension of our premises was therefore inevitable – after all, we still have big plans for the future! So we were thrilled to hear that the building next door was going to be substantially refurbished in response to the increased demand for room. By now, the construction work is almost completed and most of our colleagues have already moved into their new workplace.

And, what should I say… it was worth waiting for! The new building is not only very smart and modern; it also leaves a lot of room for further development and creativity.

So watch this spot for what comes next…

Yet another TROTEC waiting game: Special discounts on dehumidifiers!

Three campaigns for special-priced dehumidifiers

This is going to make the alert customer jump for joy: It’s time for the Trotec waiting game again! For where else can you save as much money buying premium brand products right off the shelf? This time the spotlight is on…the dehumidifiers TTK 70 S and TTK 75 S!

Kick-off is October 13th at the stroke of midnight, going on for 40 days as usual. This means that for the very quick among you there’s the chance to get up to 40% early-bird discount on our dehumidifiers TTK 70 S and TTK 75 S. Because the countdown is on: every day that you hesitate, you’ll miss 1% of the discount. Who places his order nice and early therefore saves most. And always keep in mind: This offer is only valid while stocks last! Or, as we say here: It’s the early bird that catches the – er- dehumidifier!

You think this is it? Well, far from it…We’ve got two more special offers in store for you.

Find out more about our 3 custom-made campaigns for bargain-priced dehumidifiers!